I dont get it?

We where eating at Levinsky´s in Kista Galleria to day. They have burgers, tex-mex food and alot of other greate meals. So what is it that I dont get? It is about the same price if not cheaper, it tast better, have a larger selection of food, huge plates, drink as much as you like, and there is not very much people there. So where are all this people? They are at McDonalds that is across the "street".
What is it whit people and McDonalds? I never eat at McDonalds if there are something else around, and there is almost always something else.

Image borrowed from hamburgare.org. First time I dont have a camera with me.